edelman8095:

Today, we ask you to meet the Millennials, the 8095ers, a generation close to our hearts because we are members. We aren’t kids anymore and we have powerful voices. 

8095®, or “eighty ninety-five” is a global benchmark study on how Millennials connect with brands, make purchasing decisions and share our opinions on products and companies with family, friends and extended networks. 

The study, first conducted in 2010, and now updated for 2012, includes 11 countries. 4,000 Millennials. Insights into who we are. How we engage with the world around us. Our life’s passions. And a lot of passion from a team dedicated to this generation.

Great video and awesome study from my colleagues at Edelman. I love where I work.

Check out the study - my fave stats are:

• 78 percent of Millenials are willing to pay a premium for electronics/technology – second to the 81 percent who would spend money on health-related
• 48 percent  of 8095’ers say that owning their own business is a top life goal
• 51 percent of this generation crowd-sources: they consult four or more sources of information when making brand purchase decisions
• 7 out of 10 Millennials think it’s their responsibility to share feedback with companies after a good or bad brand experience
• Millennials most often go to search engines as a source to help them make brand purchase decisions, but face-to-face engagement with friends and family are the second and third most used sources